My Business Story
Ask the Expert
Book of the Week
Capacity Building Participation Criteria
Capacity Building Process Stages
APPLY for YouWiN! Connect Capacity Building
Book of the Week
Customer Relationship Management: Concept, Strategy, Tools
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.
This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.
Latest on My Business Stories
Moving Story Of Mathematician Turned Fish Farmer
Listening To Clients Is The Secret Of My Business Success – Makeup Artist
Tragedy Led Me Into Business Of Saving Lives
How I Found My Way Through Packed Tech Space
From Nuisance to Nuance: Entrepreneur Turns Junk into Masterpieces
Latest on The Academy
Pricing Secrets You Must Know
Understanding Customer Relationship Management
The Best Way to Run a Startup Might Be the Opposite of What You're Planning
Breaking Up Is Hard…Even In Business – Part 2
Breaking Up Is Hard To Do...Even In Business
Latest on Ask The Expert
Starting a small business is very scary, how can I find entrepreneurs who will hold my hand?
How do I correctly forecast my target market or audience?
How do I prevent someone from poaching my staff, especially after I have trained them?
How do I make a great business pitch to potential venture capital investors? Part 2
How do I make a great business pitch to potential venture capital investors?
View Archived Books of the Week