Book of the Week

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S/N Published Title Author Content View
1 26-Aug-2017 Stop Procrastinating Get More of the Important Things Done—Today! Brian Tracy
There just isn't enough time for everything on our to-do list—and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure those get done. They eat their frogs.

There's an old saying that if the first thing you do each morning is eat a live frog, you'll have the satisfaction of knowing you're done with the worst thing you'll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task—but also the one that can have the greatest positive impact on your life. Eat That Frog! shows you how to organize each day so you can zero in on these critical tasks and accomplish them efficiently and effectively.

In this fully revised and updated edition, Tracy adds two new chapters. The first explains how you can use technology to remind yourself of what is most important and protect yourself from what is least important. The second offers advice for maintaining focus in our era of constant distractions, electronic and otherwise. 

But one thing remains unchanged: Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. This life-changing book will ensure that you get more of your important tasks done—today! 

 Culled from: Amazon.com
2 12-Aug-2017 Customer Relationship Management: Concept, Strategy, Tools
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.

This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.
3 05-Aug-2017 The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs Kevin D. Johnson
To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs. 

In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one. 

In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. 

Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.
4 29-Jul-2017 The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Stephen R. Covey
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity--principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.
5 22-Jul-2017 The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs David Kidder
The Startup Playbook will help entrepreneurs succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world's most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.

- Source Amazon
6 25-Jun-2017 Make Today Count John C. Maxwell
Most of us look at our days in the wrong way: We exaggerate yesterday. We overestimate tomorrow. We underestimate today. The truth is that the most important day you will ever experience is today. Today is the key to your success. Maxwell offers 12 decisions and disciplines-he calls it his daily dozen-that can be learned and mastered by any person to achieve success.

This condensed, revised edition boils down these 12 daily practices to their very essence, giving maximum impact in minimal time. Presented in a quick-read format, this version is designed to be read cover to cover in one sitting or taken in as brief lessons in a few spare minutes each day. It covers such topics as:  Priorities, Health, Family, Finances, Values and Growth.

You will learn how to make decisions on important matters and apply those decisions daily. This book will lead you on a path to more successful, productive, and fulfilling lives.

- Amazon.com
7 03-Jun-2017 Thinking For A Change
Good thinking is the one thing all successful people have in common. People who achieve their dreams understand the critical relationship between their level of thinking and their level of progress and know that when thinking is limited so is potential. 

At the heart of John C. Maxwell's brilliant and inspiring book is a simple premise: To do well in life, we must first think well. Maxwell explores the idea and identifies the specific skills people need to make their potential for success explode into results.

This empowering book helps you assess your thinking style, guides you to new ones, and teaches you the secrets of: 
  • Big-Picture Thinking, seeing the world beyond your own needs and how that leads to great ideas. 
  • Focused Thinking, removing mental clutter and distractions to realize your full potential. 
  • Creative Thinking, stepping out of the "box" and making breakthroughs. And
  • Reflective Thinking, looking at the past to gain a better understanding of the future ...and much more. 
The book doesn't tell you what to think but how to think. It examines the very foundation of success, self-transformation and shows how changing your thinking can indeed change your life. 

Source: Amazon.com
8 18-May-2017 The 80/20 Principle Richard Koch
How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts.

The 80/20 principle is one of the great secrets of highly effective people and organizations.

Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent of our time accounts for 80 percent of the work we accomplish? The 80/20 Principle shows how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts. Although the 80/20 principle has long influenced today's business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies.

The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. By concentrating on those things that mean more, we can unlock the enormous potential of the 20 percent and transform our effectiveness in our jobs, our careers, our businesses, and our lives.
9 24-Apr-2017 The $100 Startup By Chris Guillebeau
In The $100 Startup, Chris Guillebeau shows you how to lead a life of adventure, meaning and purpose and earn a good living. There are many others like Chris - those who've found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn't depend on shelving what you currently do.

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